Assemi envisions a new downtown, one with San Francisco-style buildings,  a combination of housing, art studios, galleries and commercial space. He hopes the lofts — and this neighborhood — will become the heart of that new downtown...

The Fresno Bee

January 22, 2008

Lofty Ambitions

Reza Assemi’s newest apartment complex in downtown Fresno is connected physically to his last project, but they are different in many ways. Assemi’s new H Street Lofts are greatly different than...the Vagabond Lofts — even though they are connected and share the same driveway and development team...Link to Artical PDF WARNING


The Fresno Bee

June 3, 2007

Downtown Fresno gets new housing

Work has begun on north downtown’s second housing project in a year, buoying the hopes of Fresno leaders who want to breathe life into a long-neglected area....Link to Artical PDF WARNING


Get Out! Magazine

October 2006

Reza Assemi hosts his first solo show in Fresno

Sure, he’s the guy behind the scenes of all sorts of artistic goings-on, including downtown’s Pearl Building, its sister Broadway Studios and several large-scale murals...But his art has rarely been seen in town. Until now...Link to Artical PDF WARNING


The Fresno Bee

August 1, 2006

Apartments to awaken downtown

City officially celebrate long-awaited opening of housing development in the heart of Fresno’s cultural arts district...Link to Artical PDF WARNING


Business Street

August, 2006

An Assemi vision

The former site of the outdated Vagabond Motel at the corner of Broadway and Amador has been reduced to a memory, to make way for a new generation of downtown Fresno residents...Link to Artical PDF WARNING


The Sacramento Bee

December 28, 2005

Fresno feels a brain drain as best and brightest move on

When the area’s most educated residents leave, “it takes away from the culture and intellectual life of the valley,” said [George] Raney, 67. It also hamstrings the economy, strains the social fabric and puts a damper on the quality of life here in California’s agricultural heartland...Link to Artical PDF WARNING


The LA Times

November 20, 2005

Fresno’s Brain Drain Has Left the Town Smarting

Young people with good educations are leaving the struggling southern San Joaquin Valley in a search for better prospects elsewhere...Link to Artical PDF WARNING


The Fresno Bee

October 1, 2005

Developer delivers a pitch for uptown

Reza Assemi is making another big-dollar bet that people will pay good money to live in downtown Fresno. The 30-year-old developer is pushing plans through City Hall to build a $10 million housing/commercial project called Row Houses at Fulton Park...Link to Artical PDF WARNING


The Fresno Bee

September 29, 2005

Studios thrive with creativity as artists move in

The convivial atmosphere feels much like the first week back at college, with artists instead of students unpacking and setting up shop in the 25 artist’s spaces of Broadway Studios, at 1416 Broadway St...Link to Artical PDF WARNING


The Fresno Bee

June 12, 2005

Fresno artists to get space

Reza Assemi believes art and real estate can be a profitable combination. The 29-year old artist-developer is converting an abandoned 10,000-square-foot Fresno building into work spaces for an emerging downtown artist colony...Link to Artical PDF WARNING


Fresno Magazine

May, 2005

New Blood for an Old City

Reza Assemi is an infill developer hard at work within the City of Fresno. With Reza’s vision and labor, downtown Fresno is about to receive a developmental facelift...Link to Artical PDF WARNING


Fresno Magazine

April, 2005

Where it’s at: Downtown

here is a new gallery blossoming in downtown Fresno. John Boyle and Reza Assemi, two local artists, have teamed up to promote their passion, art...Link to Artical PDF WARNING


Get Out! Magazine

March, 2005

Visions of a new downtown

Assemi envisions a new downtown, one with San Francisco-style buildings, a combination of housing, art studios, galleries and commercial space. He hopes the lofts — and this neighborhood — will become the heart of that new downtown...Link to Artical PDF WARNING


Fresno Magazine

November, 2004

Mural walk takes its first steps”

year ago it was just a dream. Reza Assemi, owner of the Pearl Building downtown, had a vision. “I wanted to start a ‘mural walk’ all the way down to the Fulton Mall,” Assemi said...Link to Artical PDF WARNING


The Fresno Bee

October 21, 2004

Pair create mural to highlight Fresno’s existing art and culture

In the world Josh Wigger and Mehran Heard created on an alley wall off of Fulton Street, the winds blow a creative life force through barren wastelands and into a bright cityscape...Link to Artical PDF WARNING


The Fresno Bee

December 4, 2003

Reframing Downtown

Reza Assemi knows that talking positively about downtown Fresno comes with a price. You are stamped as a naive dreamer or worse by skeptics who don’t believe the area will ever have a big-city vitality and night life...Link to Artical PDF WARNING


The Fresno Bee

December 4, 2001

Home is Where the Art is

After all the other downtown workers have gone home, Reza Assemi is still working on his paintings in his Fulton Street studio. He wakes up to the smell of his oil paints because his studio is also his home...Link to Artical PDF WARNING


The Business Journal

November 23, 2001

Pearl Studio sets a gem in downtown Fresno

After six months of working with the city of Fresno to receive a permit allowing tenants to live in a commercial zone property, Reza Assemi and his partners will finally open Pearl Studio downtown...Link to Artical PDF WARNING


The Fresno Bee

October 16, 2001

Building Image

Brian Shabaglian works Monday on a Mural of Marilyn Monroe on the former Red Cross building in downtown Fresno....Link to Artical PDF WARNING